Increase Shopping Mall Traffic and Rent Levels

Optimize Your Mall Operations for Pedestrian Traffic

For a mall operator, delivering shoppers to their retail tenants is vital to the business. Rents may be based on people traffic figures, and, in some regions, sales conversion. Traffic and traffic flow influences security staffing levels and the “rounds” followed by security staff.

Analyzing customer behavior in different areas of the mall such as the food court, theaters, outside terraces/eating/gathering areas helps understand the effectiveness of each space.

Increase Efficiency in Staff Scheduling

Labor allocation can also be optimized using traffic data. For example, security staffing can use visitor traffic data, and cleaning/maintenance staff can use it to schedule work when people traffic is at its lowest. Traffic volume and sales conversion are reported daily, weekly, monthly and annually. Shopping units, adults and children may be reported separately.

Improve Marketing ROI

Mall operators can also measure the effectiveness of their marketing campaigns and advertising to drive traffic to the mall. Metrics such as CPM (Cost Per Thousand) and SSF (Shoppers per Square Foot) are measures of marketing effectiveness. Brickstream’s sensor technology can help accurately collect data to understand these metrics.

Typical areas mall operators use Brickstream devices to continuously track traffic: lanes, lane intersections, entrances, escalators, car park entrances, theaters, food courts, fitness centers, and markets.